Our story

Born from a
simple idea.

may. was created to fill the gap that too many athletes and talents experience — the space between passion and visibility, between potential and opportunity.

We build the bridge between
talent and brand.
Athletes Brands Creativity Impact

The mission

One idea.
One project.

may. was born from one simple idea: help athletes and talents find sponsors and collaborations with brands — to elevate their passion and give it the visibility it deserves.

We help brands build a unique image and develop innovative visual content rooted in their values. We connect them with athletes and emerging talents who carry those same values.

Our goal is to help people develop the skills they need to shine — to build a career, to have a name, to make their mark in this world. We keep your values at the center and add creativity, innovation and a digital vision to everything we do.

Manage your image and your career in the same way — to become the best version of yourself, for now and for the future.

Keep your values.
Add creativity.

What we believe

The principles
behind our work

01
Values first

Every decision we make starts with values — yours, the brand's, and ours. Authentic alignment is the only foundation worth building on.

02
Creativity as strategy

We don't treat creativity as decoration. It is strategy. The best creative work changes how people see your brand — and how your brand sees itself.

03
Digital at the core

The world is digital. So are we. We build visibility, community and culture through platforms that reach people where they actually are.

The founder

Maud
Panchout

Founder & Director, may.

I was a high-level athlete for 10 years — competing at the highest levels of my sport and earning a medal at the World Championships. It was everything I had worked for.

But during those years, I felt something was missing. Visibility. Support. The kind of help that could have taken my career further and amplified the work I was doing.

Now I'm on the other side — and I want to give athletes and talents the chance and the help they never had. The visibility they deserve to keep growing, keep competing, keep doing what they love.

I want to connect more athletes and young talents with brands — to put sport and creative talent in the best place to be seen, to grow, and to last.

World Championship Medalist
10 years of high-level competition
Maud Panchout, fondatrice de may.
From athlete / talent
to founder.

Ready to build something
that matters?

Get in touch →